We believe that brands have inconsistent messages when recruiting or talking to employees because employer branding is often an afterthought. It’s not a priority. And it’s forgotten.
Employer branding is just as important as your corporate brand, and it should be aligned with your company’s character. We’ve just written our newest confidential brief — “Hottest Brand on the Block: Align Erratic Employer Branding to Attract Top Candidates” — so you can put an end to your employer brand’s identity crisis.
We’ve outlined three sets of do’s and don’ts that will change the way you develop your employer branding strategy:
- Focusing on the image you portray
- Syncing employer branding and marketing efforts
- Putting employee faces to the stories that define your company
Download the brief and help your employer brand find itself — then use your new, aligned identity to attract top talent and engage your people.