2014 is poised to be a huge year in HCM technology.
The old ways of marketing and selling enterprise software and services to HR are changing. But the tactics marketers use aren't changing with it. Check out the latest e-book from The Starr Conspiracy Intelligence Unit, "7 B2B Marketing Trends Every HR Technology Brand Needs to Know in 2014."
2014 is going to be the Year of the Buyer. Forrester estimates that anywhere from 2/3 to 90% of a buyer's decision-making process is over before your sales team gets involved. And you probably feel like you're going down the freeway at 70 mph and someone just threw the steering wheel out the window.
It doesn't have to be that frightening.
In our latest e-book, you’ll discover why you need to:
- Get in front of prospects Chicago election-style: early and often
- Look at fully differentiating SMB and enterprise-level product offerings
- Contextualize and customize your message for the prospect
- Understand that the rules of brand awareness are even more important