FORT WORTH, Texas/SAN FRANCISCO — The Starr Conspiracy and ReTargeter.com have partnered to launch a new blogger advertising platform, The HR Blogger Network, the only premier network of blogs dedicated to human resources and human capital management. The HR Blogger Network already has exclusive rights to advertise on the most popular sites featuring leading authors such as The Women of HR, Jennifer McClure, Charlie Judy, Lance Haun, Steve Boese and Laurie Ruettimann, and will be frequently adding new blogs to the network over the next few months.
The HR Blogger Network provides HR technology and service providers with the only opportunity to showcase their brands and reach a dedicated online community composed of HR decision makers and thought leaders, including Chief Human Resource Officers, HR Senior Vice Presidents and Directors of HR.
“There are over 1 million HR professionals in the United States, and traditional media reaches only about one-third of them,” said Bret Starr, founder of The Starr Conspiracy, a full-service marketing and advertising agency with a focus on human capital software and services companies. “These numbers will continue to decline as print media gives way to online content.”
The new blogger advertising platform will offer advertisers a targeted audience, unparalleled reach and audience extension through the ReTargeter partnership. By leveraging ReTargeter’s advanced retargeting technology, ads can be served to the HR Blogger Network audience even after they leave blogs in the network. This technology, partnered with visually stunning display ads, will amplify the brand awareness benefits of any ad campaign.
By precisely targeting an HR-focused audience through The HR Blogger Network, brands’ advertising dollars will never be wasted serving impressions to an irrelevant audience. ReTargeter also enables advertisers to reach consumers outside the platform, after they’ve left The HR Blogger Network. Using retargeting technology on a real-time bidding platform, ReTargeter will place brand ads in front of The HR Blogger Network’s audience as they surf the web, across all the major ad networks and ad exchanges.
“This network is so powerful because it allows human capital management companies to reach the most relevant potential customers virtually anywhere they go online,” said Arjun Dev Arora, founder and CEO of ReTargeter, a leader in the display advertising space. “This is some of the best targeting in the display world, which we’re able to accomplish through next-generation technology and our relationship with The Starr Conspiracy.”
All publishers have a substantial subscriber base, which ensures the opportunity for high engagement across the network. Additionally, The HR Blogger Network provides HR writers, many of whom work as Directors and VPs of Human Resources and Recruiting, the opportunity to expand their audiences and monetize their websites without having to manage the hassle of negotiating advertiser rates and providing reporting on results. The HR Blogger Network provides in-depth reporting and analysis of campaigns to customers while managing the business of running a profitable blog on behalf of the publishers. All participating blogs have been vetted for quality, authenticity and high posting frequency.
To find out more about The HR Blogger Network, join us for a webinar on Tuesday, March 20, at 1 p.m. Eastern for HR Blog Advertising: Introducing The HR Blogger Network from The Starr Conspiracy and ReTargeter.com.
About The Starr Conspiracy
The Starr Conspiracy is a full-service marketing agency for companies in specialized market segments. We build brands by telling the truth (to you, to your customers and to ourselves). We promise an unyielding pursuit of the truth as we work to unravel the mysteries of your idiosyncratic buyers. Our mission is to enhance your position in the market by thinking, writing, designing and developing — and a few other things that we can’t talk about until we know you better. Please visit www.TheStarrConspiracy.com for more information.
About ReTargeter LLC
ReTargeter offers comprehensive online advertising and display retargeting services to brands of all sizes. ReTargeter aims to drive conversions and keep brands “top of mind” by allowing companies to target ads to people who have previously interacted with their brand via the Web, email, social networks or mobile platforms. Advertisers leveraging ReTargeter’s network will gain access to over 98 percent of total online ad inventory, a dedicated account manager, and a self-serve dashboard for managing and analyzing their campaigns. ReTargeter is a privately held company based in San Francisco, California. For more information on ReTargeter, please visit www.ReTargeter.com.