Looking for some pocket-sized factoids to inform your B2B marketing decisions in 2014? Check out these stats you can use to inform your marketing decisions this year:
- In 2014, marketing teams will spend $135 billion on new digital marketing collateral. Source
- 70% of marketers say that content marketing has increased their brand awareness. Source
- Internet advertising will make up nearly 25% of the entire ad market by 2015. Source
- 33% of consumers cite social networks as a way they discover new brands, products or services. Source
- B2B companies that blog generate 67% more leads than those who don’t. Source
- Videos on landing pages increase conversions by 86%. Source
- 82% of consumers enjoy reading relevant content from brands. Source
- Visual data is processed 60,000 times faster by the brain than text. Source
- Companies that blog have 97% more inbound links than those who don’t. Source
- 82% of consumers enjoy reading relevant content from brands. Source
- 70% of consumers learn about a company through articles rather than ads. Source
- Facebook users spend 6.35 hours each month on the social network via their desktop. Source
- 79% of marketers have integrated social media into their traditional marketing activities. Source
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