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Mysterious? Us? The Leading Dallas Business Magazine Says So

Want to peek behind the veil of The Starr Conspiracy? Now’s your chance. Sort of.

The company and new CEO Paul Roberts are featured in the November issue of D CEO. It’s a sister publication to prestigious D Magazine. We’re flattered. And that’s the truth.


“In a business that’s all about telling people what they want to hear, The Starr Conspiracy goes against the grain and tells its clients what they need to know — and nothing more,” Jessica Melton writes in her article, “The Mysterious Starr Conspiracy.”

“Unlike other marketers,” she continues, “the agency likes to keep things shrouded in mystery — hence the ‘conspiracy’ — and protect the names of clients, who are often fierce competitors.”

Still, Melton managed to wrangle a couple of client names out of Roberts and Steve Smith, one of five partners in The Starr Conspiracy. The article actually highlights Roberts, who in September was named the first CEO of The Starr Conspiracy.

Here are a few other tidbits from the D CEO article:

  • Roberts is “leading the charge to segue [The Starr Conspiracy] to a more business-to-consumer marketing model in a business-to-business niche.”
  • Last year, The Starr Conspiracy had its best year ever. Capitalized billings grew 33 percent to $21.3 million last year, up from $16 million in 2010.
  • Next year, the firm will move to new offices in a building it is buying, to accommodate its growth from 35 to 50 employees.
  • “It’s not always about the money” at The Starr Conspiracy. The agency is currently doing pro bono rebranding work for the foundation of the James L. West Alzheimer Center, for example.
  • The Starr Conspiracy “takes care of its own with unlimited paid time off, health benefits with no [premiums], the option to telecommute, and a mini-bar in the office.”

Read the full article in D Magazine here.

Read the press release here.