Limeade Acquires TINYpulse: More Than Meets the Eye?

Earlier this week, Limeade acquired TINYpulse for $8.8 million in cash (along with some possible earnouts over the next 18 months). The acquisition is interesting on its own merits — even in a Work Tech market that rarely suffers from a slow news day. The combination of “employee listening” with “immersive well-being solutions” is a […]

Big idea marketing with Razor Suleman

If you’ve ever met Razor Suleman, founder and CEO of Achievers, you’d know he never has a small idea. From putting on flash mobs in Times Square to building one of the fastest growing events in the world (Elevate Toronto), he goes all in. Related: Read Bret’s post about big idea marketing here. Bret sat […]

Podcast: W.O.R.K. it

We at The Starr Conspiracy hope you had a restful weekend this Labor Day. If you’re seeing what we’re seeing, you’ll need it this fall. We’re talking to many brands that are going to invest heavily in marketing between now and the end of the year. That’s not just in categories doing well, like learning, […]

Masks and marketing.

Back when I was a kid, you had to put a yard sign out front for people to know who you were voting for. Now everyone can tell simply by whether you’re wearing a mask or not. If you posted #blacklivesmatter on your social feeds. Or some other nuanced variation of a thousand things people see and […]