Human workings in work tech
Embrace the human side of work. That’s a loaded statement, but it’s an important one. Most people in work tech are working from home now, and it’s not easy to be productive while also caring for a screaming 5-year-old, doing the dishes, or spending time with a spouse.
Now’s the time to nut up and get creative
With everything that’s happened this year, we’re finally seeing brands embrace their human side. Work tech — the platform for the people — is becoming more and more people-oriented in their branding. “My advice to work tech is that if you were ever going to nut up and just be unapologetically unique, now is the […]
Big idea marketing with Razor Suleman
If you’ve ever met Razor Suleman, founder and CEO of Achievers, you’d know he never has a small idea. From putting on flash mobs in Times Square to building one of the fastest growing events in the world (Elevate Toronto), he goes all in. Related: Read Bret’s post about big idea marketing here. Bret sat […]
Well-being: Work tech’s next big market
There is a major story in work tech right now: Well-being is going to be yuge. Why? That’s what Bret wanted to find out. He sat down with Vic Strecher and Eric Zimmerman of Kumanu, a well-being company focused on performance, to understand the big drivers behind this category. Eric argues that since religion and […]
Business jargon kills.
We all want to sound like professionals. You’re a smart person, after all, and you want others to know. We get it. We do the same thing. But the truth is, people respect you more, think you’re more knowledgeable, and want to build a closer relationship with you when you just talk like a dang […]