The Starr Conspiracy has been out and about in San Francisco this week, thanks to InfluenceHR and ERE’s Recruiting Innovation Summit. Our agents didn’t just make appearances — they were also headliners.
Bret Starr unveiled the Honeycomb, an expansive B2B marketing model, during his keynote at InfluenceHR. Lance Haun participated on the panel “Your Brand Message Sucks: How to Pitch Your ‘Amazing’ Product to Journalists.” Lance then went to the Recruiting Innovation Summit, where he helped put together a set of 18 20-minute Innovation Sessions. The unique format of these sessions requires speakers to get down to business in a short amount of time.
If you couldn’t attend either event, the Twitter feeds have been quite entertaining. #InfluenceHR has had everything from persona development to obsessions being discussed. And people have been using #RIS13 to share top recruiting ideas — everything from crowdsourcing strategy to understanding where your best candidates are.
Check out some tweets from the events:
We’re going to see #hr become a business-integrated function, rather than a talent management function via @josh_bersin #influencehr
— Stacey McBride (@Stacey_McBride) May 13, 2013
If you’re reading this, you’re getting a targeted impression. #hashtagsrock #InfluenceHR
— Talent Generation (@talemetry) May 13, 2013
Are you leveraging persona and archetype targeting in your selling? @susanlamotte thinks you should. #influencehr
— Mark Stelzner (@stelzner) May 13, 2013
Tell people the truth. The ‘brand’ is what results when the truth is filtered through the customer’s perspectives. @bretstarr #InfluenceHR
— Steve Boese (@SteveBoese) May 13, 2013
Let your freak flag fly! We are obsessed with culture. We want to attract our archetype! #InfluenceHR @starrconspiracy
— The Good Jobs (@thegoodjobs) May 13, 2013
@sonar6 The secret to succeeding in the marketplace is keeping things really simple #influencehr
— Mary Ellen Slayter (@MESlayter) May 13, 2013
“It’s common knowledge that the best candidate is already in your applicant tracking system.” #RIS13
— ToddRaphael (@ToddRaphael) May 14, 2013
There’s no such thing as a good candidate with a bad resume. They either have the experience & skills or they don’t. #RIS13
— Matt Charney (@mattcharney) May 14, 2013