Our agency couldn’t let an opportunity to throw out conference norms pass us by, and we have a team of agents in San Francisco today to prove it. On top of that, founder, president, and partner Bret Starr is presenting the keynote session, “Inside the Honeycomb: An Expansive Model for B2B Marketing,” which will dive into what could be the perfect model for B2B marketing.
After more than a decade of research and field-testing, Bret is ready to publicly unveil the Honeycomb model. It’s a new, expansive philosophy of marketing that eschews the obsolete dogmas of post-bubble B2B marketing strategies.
In his presentation, Bret will introduce the concept of “Drive” as the single unifying element of all business and marketing strategies. He’ll demonstrate how Drive must be the starting point for all message, brand, and promotion strategies. Finally, Bret will make the case that all prospect, customer, and employee communication initiatives draw their power from a company’s Drive.
The days of the monolithic brand strategy are over, as are the days of demand-generation-dominated promotion strategies.
Speakers and participants will be tweeting throughout the day, so if you want to get a peek at some of the secrets being unveiled, follow the conversation on Twitter at #InfluenceHR.