You’re a smart marketer. You’re out there searching the web for ways to do your job better all the time, you’re reading blogs. You’re changing the world, one piece of content at a time. Good for you.
But the Internet, while magical, can be an overwhelming place to learn. Instead of having the problem of “no one is sharing the secret of how to do this right,” you have the opposite issue on the web: “Everyone is sharing their perspective on how to do this right. How can you be sure anyone knows what they’re talking about? How can you find the right resources to draw from in your learning?
This week, we’ve been talking about how the expectations for content marketers are changing. This year, B2B marketers will be even more responsible for proving that the content they create and curate moves the needle for their organization. And in a lot of your work, you might find that you’re not charged with moving the needle with each campaign, but with moving mountains.
So instead of inundating you with more best practices and more words, we wanted to help you by curating a set of printable references that you can access daily as you go about your work.
5 Content Marketing Reference Guides and Cheat Sheets for the Savvy B2B Marketer
Content Marketing ROI Cheat Sheet by NewsCred and featured on AdWeek
Landing Pages for Content Marketing Infographic by ion Interactive on SlideShare
The Content Marketing Mix Infographic from our team at The Starr Conspiracy on SlideShare
Marketing Metrics that Matter from Pardot
Inbound Marketing Cheat Sheet by Marketo
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