This week, we’re talking about native advertising. We wanted to give you some resources to learn more about the growth of native advertising, starting with these five infographics on native advertising.
Native Advertising Blueprint
This infographic from Altimeter Group maps out eight steps for success in native advertising. The infographic accompanies a report from Altimeter on native advertising that is definitely worth a read. Find it here.
Welcome to the Native Age
This infographic from Huffington Post makes the point that brands need to start integrating the skills that enable great editorial content — storytelling, for example — with the skills that make marketing content soar — targeting, for example.
Native Advertising — Organic, Fresh, and Handcrafted
This infographic from Dedicated Media has some great stats at-a-glance for those new to native advertising and the benefits it can provide brands.
The State of Native Advertising 2014
This infographic from Hexagram accompanies their State of Native Advertising 2014 report, which was the largest survey of its kind to date. I highly recommend you check out the white paper that goes with this infographic here.
What Video Advertising Methods Drive the Highest Brand Lift?
This infographic from ShareThrough uses data from Nielsen to show that native video ads outperformed pre-roll ads across all campaigns studied for this report. Learn more by downloading the accompanying report from ShareThrough.
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