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8 Essential Facts and Predictions for B2B Content Marketing in 2014

B2b content marketingFor B2B marketers planning their 2014 marketing budgets, November and December can be overwhelmingly busy months. This week, we’ll be talking about some key elements of your 2014 marketing strategy and how to get your annual budget right. Yesterday, we gave you some marketing quotes to keep you grounded. Today, here are some predictions and facts for 2014 that every B2B marketer should know, curated from all of the existing trend reports:

  1. 93% of B2B marketers use content marketing. (Content Marketing Institute)

  2. 78% of CEOs think custom content is the future of marketing. (Ragan)

  3. 42% of B2B marketers say they are effective at content marketing (up from 36% last year). (Content Marketing Institute)

  4. In 2014, marketing teams are predicted to spend $135 billion on new digital marketing collateral. (Ragan)

  5. Top B2B organizational goals for content marketing include brand awareness (82%), lead generation (74%) and customer acquisition (71%). (Content Marketing Institute)

  6. B2B mobile marketing spend will reach $106 million in 2014. (Forrester)

  7. With the predicted growth of Google+ in 2014 thanks to its importance in Google Author Rank and Authorship, Google+ and SlideShare are predicted to be two platforms with a much greater time and budget investment for B2B marketers in 2014. (Forbes)

  8. On average, 30% of B2B marketing budgets are devoted to content. (Content Marketing Institute)

Do you see your marketing department’s challenges and goals reflected here?

Before you get too far with 2014 planning, don’t forget you have an “in” with the agency committed to changing B2B marketing forever. Give us a call. You don’t have to do this alone.

Image: Content Marketing Institute