I don’t know about you, but when I look for marketing budget resources online, I find a bunch of blog posts about “things to consider” and “steps for success,” but no one is giving you any real answers for how to plan your budget for 2014. No one is giving you the numbers.
Looking for answers as you put together your 2014 marketing budget? Well, we know the marketing budget numbers that add up to success.
We know that marketers in the enterprise software and HCM space are by-the-numbers people. To get your numbers right and balance all of your (sometimes competing) needs next year, check out our latest ebook, “Your 2014 Marketing Budget by the Numbers.”
In this ebook, you’ll learn how to:
- Budget effectively based on your business strategy
- Get the right budget mix of people and programs
- Use your brand strategically
- Make the most of your demand generation opportunities by focusing on the right activities and offers