With 150 million active users, Instagram can provide a powerful tool for your organization to attract potential talent. Whether you have a full blown strategy developed for your employment brand or you’re trying new things as you go, Instagram can play a role in supporting your acquisition efforts. With the use of a select group of filters and a square photo format, you can give potential talent a great “feel” for your organization’s culture and what it’s like to work within your walls alongside your team.
The most important thing we want you to remember, as with any corporate social media initiative, is to be familiar and true to your brand archetype. If your brand is humorous and accessible (the Jester or Explorer, perhaps), then ensure your social media activity supports that persona and doesn’t give potential talent a disjointed experience from your corporate identity. If your brand is respected and knowledgeable (Sages), stay true to your brand’s voice as well. Don’t change your brand’s experience for the sake of a single platform.
If you’re looking for inspiration on how you can get started sharing the culture of your workplace on Instagram, here are a few ideas:
Office events: Are you planning an office olympics or company picnic? Look for a volunteer to take some shots on Instagram to capture the day or give your team a recommended hashtag to share their photos from their personal accounts and curate some of your favorites in a blog post or post an album on Facebook with the events of the day.
New hires or employee milestones: Have an employee of the month program? On a hiring spree? Take some photos (with permission) of your employees celebrating the big moments that happen every day and share them to your company’s Instagram account with a hashtag you designate for your employer brand.
Location, location, location: Does your office have a killer lakeside view? Does your team have a favorite coffee shop they frequent nextdoor or nearby? Do you have a courtyard with a garden that offers some relaxation for the team on days with nice weather? Snap a photo and share it to Instagram.
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