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Klout is Kool, but Bright is Better

Screen Shot 2014-02-11 at 8.48.59 PMKlout will be acquired by Lithium Technologies according to multiple reports. While that’s cool for a lot of reasons (most of which have to do with Lithium’s B2B product), we know that there is going to be roughly twelve billion posts on the subject in the coming days. Those posts will probably talk a lot about the Klout score and not a lot about the transformation happening in social marketing. That’s for another day, though.

LinkedIn’s deal for Bright is bigger than the reported Klout deal and will get a fraction of the press for it. For HCM, especially those who want to or already play in big data, this is a big deal. That’s why The Starr Conspiracy Intelligence Unit wrote two page industry brief about the acquisition. When you download the brief (free, of course), you’ll get our take on:

  • The product implications for LinkedIn Recruiter
  • How this impacts other big data recruiting players in the market
  • The outlook for continued innovation and investment in this segment

Spoiler alert: we’re still very excited about 2014. Download the brief and reach out to me if you have any thoughts about this or anything else on your radar over the next 12 months.