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Marketing is The Most Important Thing — More Important Than Product and Support

Did you miss The Market Share Manifesto Webinar yesterday? Good thing you can get it on demand here:

You can catch the wrap-up of some key points from the webinar on Twitter with the Storify. Tomorrow, we will have a follow-up Q&A from the questions asked during the webinar.

market share

In the meantime, here are some tidbits from the presentation:

Click to tweet any of the messages below.


The thing about The Market Share Manifesto is that it’s not for everyone. Bret Starr will tell you it’s for those in emerging market segments who have a real shot at being first, second or third in their market. The only way to know whether it’s right for you or not is to dive into the recording above or check it out on The Starr Conspiracy YouTube.

While you’re there, you can check out The Message Manifesto.