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This Week in the World: B2B Marketing, Globoforce IPO, and Your 2014 Marketing Budget

globoforce ipoFind Out What the Globoforce IPO Filing Means for the HR Technology Market

Globoforce, one of the category leaders in enterprise recognition, filed its intentions to go public with the U.S. Securities and Exchange Commission. Check out this Industry Bulletin from The Starr Conspiracy Intelligence Unit to discover the significance of this move, why you should care, and what the market is getting wrong.

What the Future Holds for B2B Content Marketing: Experts Look Ahead

In the final installment of the B2B content marketing series from Content Marketing Institute and MarketingProfs, this roundtable discussion of smart content marketers talks about the future. Check out the video and accompanying post here.

The Future of Content Marketing: Trends and Predictions for 2014

Sherice Jacob over on the KissMetrics blog took a look at the recently published study by Content Marketing Institute and MarketingProfs and offered perspective on the annual predictions for content marketing. It’s a great read for marketers looking for additional context around the trends for next year.

Your 2014 Marketing Budget by the Numbers

We know marketers in this space are by-the-numbers people. To get your numbers right and balance all of your (sometimes competing) needs next year, check out the latest TSC ebook, “Your 2012 Marketing Budget by the Numbers.”

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