A Peek Into the Future of Talent Acquisition

Posted by: George LaRocque Date: Dec 15, 2014 11:30:08 AM

Topics: HCM, #HR, Talent Acquisition

The Recruiting Marketplace Is Open for Business

 Some HR technology trends start with user demand or a technical disruption and flourish from there. Others come on the scene, get some traction, and then need time for the HR users to figure out where something fits, or for some vendors to get it right.

more

Yes, You Can Measure a PR Campaign

Posted by: Tony Spangler Date: Dec 4, 2014 2:21:00 PM

Topics: HCM, public relations, diversity, analytics

As diversity chair for the Greater Fort Worth Chapter of the Public Relations Society of America, I was recently tasked with bringing in a guest speaker to discuss communicating with a diverse audience. (The luncheon was focused specifically on diversity.) I invited L. Michelle Smith, AT&T’s head of corporate diversity, and was pleasantly surprised — and excited — when she discussed the company’s use of the Net Promoter Score, or NPS, to measure audience engagement with its brand.

NPS is a real-time measure of how your customers feel about you. Ms. Smith spoke about how AT&T had tailored a segmented messaging strategy to its LGBT audience and used the NPS system to measure the strategy’s effect.

more

Junk Research Pandemic in B2B Marketing: Skepticism Warranted When Evaluating Market Research Methods and Partners

Posted by: Bret Starr Date: Nov 25, 2014 9:46:56 AM

Topics: Market research, HCM

We live our mantra of Changing B2B Marketing Forever. It’s our commitment to embrace processes and methodologies that really set us apart in our space. So, when we see bad practices out there in the world in which we live, we need to speak up. That’s the case here, where we delve into junk research — a practice condoned by some marketing folks to peddle so-called research just to make a buck. In this white paper, we’ll outline what to look for to avoid junk research and how to develop sound practices that yield actionable and insightful data from sound research.

more