The first employee to take the stage for Zenefits was sending a message to the almost-1,000 people in the audience at the company’s first user conference at San Francisco’s Palace Hotel. Bud Bowlin, a Zenefits senior benefits advisor and “older millennial” (he’s easily north of 50), sent the message that there’s clear benefits experience at the company. One of the first things he said was also a clear message: “We have a CEO who believes that doing the right thing is the only way to do business.”
Most marketing managers won’t even consider adding social media to their marketing mix unless ROI can be proven in black and white. Many are under the impression that social media simply doesn’t work in the B2B space, and that social is only good for customer service and personal use.
Back in August, Facebook announced to the world that it would be updating its algorithm yet again. This is nothing new for Facebook, as it has already changed its algorithm seven other times this year alone. But rewind back to June of this year, when perhaps the biggest blow to marketers’ social media strategy was dealt.