2015 HCM Vendor Brandscape Report™

Posted by: George LaRocque Date: Mar 4, 2015 12:47:06 PM

Topics: HCM, #HRtech, #HR

We released the 2015 HCM Vendor Brandscape ReportTM last week to great anticipation after a huge team effort. Here at The Starr Conspiracy Intelligence Unit (TSCIU), we know we offer a new perspective on the market. But, this being the first in a series of brandscapes, I was curious about how it would be received. We couldn’t be more pleased.

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Introducing the Brandscape: A Different Way of Looking at HR Technology Companies

Posted by: George LaRocque Date: Feb 26, 2015 6:34:05 AM

Topics: human capital management, #HRtech, #HR

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Making Your Own Luck in Enterprise Software Marketing

Posted by: Lance Haun Date: Feb 18, 2015 6:30:00 AM

Whenever we bring on a new employee at The Starr Conspiracy, we walk them through all of our methodologies and processes so they can understand how and why we do things. And trust me, as someone who went through it: it's a lot. It's not like you understand everything right away, either.

That might be a little bit of a surprise to those who imagine, expect, or even come from Mad Men-esque agency life. While I'd love to believe that our best ideas come on the back side of a late night gin martini, I know better. 

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