A Case Study of Marketing and Sales Velocity

Posted by: Kevin Mangum Date: Jul 22, 2014 6:30:00 AM

Topics: technology, the starr conspiracy, sales velocity,, tech unit, marketing velocity, sales automation, tsctu, marketing automation

Marketing velocity is the speed or rateat which marketing efforts yield business results. Marketing velocity can be accelerated with the thoughtful implementation of enabling technologies such as marketing automation, CRM, social media platforms, and analytics solutions. However, companies often expect these technologies to be the solution rather than enable the solution. In fact, sales and marketing technology slows marketing velocity or speeds up bad outcomes more often than it serves as an accelerant.

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Why Does Marketing Velocity Matter?

Posted by: Kevin Mangum Date: Jul 21, 2014 6:30:00 AM

Topics: sales velocity,, marketing velocity

Marketing velocity is the speed or rate at which marketing efforts yield business results. Marketing velocity can be accelerated with the thoughtful implementation of enabling technologies such as marketing automation, CRM, social media platforms, and analytics solutions. However, companies often expect these technologies to be the solution rather than enable the solution. In fact, sales and marketing technology slows marketing velocity or speeds up bad outcomes more often than it serves as an accelerant.

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Friday Roundup: InfluenceHR, Customer Engagement, and CMO Priorities

Posted by: Lizzie Maldonado Date: Jul 18, 2014 6:30:00 AM

Topics: InfluenceHR

Finish your week out strong with a few posts from The Starr Conspiracy you may have missed as well as our favorite reads this week from around the web. Enjoy!

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