Winners of InfluenceHR Marketing Awards Announced

Posted by: George LaRocque Date: Nov 5, 2015 8:01:29 AM

Topics: B2B marketing, InfluenceHR, marketing, HR Tech, ihr, brand awards, brand velocity, marketing awards, winners

Brand matters more than ever in B2B marketing. Why? Because too many B2B brands have been guilty of thinking that brand was only for B2C companies. They thought demand generation was more important. 

The HR technology industry was one of the bigger laggards in B2B. There was an unspoken idea that because we sell serious, compliance-driven solutions, we need to present ourselves as serious and buttoned-down. The result? Boring brands, driven by bizspeak clichés and bad stock photography. 


Living Our Authentic Self: The New Starr Conspiracy Website

Posted by: Bret Starr Date: Oct 17, 2015 7:00:00 PM

Topics: advertising, B2B marketing, HCM, websites

If you haven’t seen it yet, you will soon: the new online face of The Starr Conspiracy.


Smart HR Technology Vendors All Do One Thing Before HR Tech

Posted by: George LaRocque Date: Oct 8, 2015 7:00:00 AM

Topics: trade shows, InfluenceHR, HR Technology Conference & Exposition, marketing, HR Tech, ihr, go-to-market

If you market HR technology, you’re probably working at a fevered pace to get ready for the HR Technology® Conference & Exposition. You have to get the booth ready, plan your giveaways, review your list of influencer and analyst briefings to schedule, and make sure everyone on the ground in Vegas has this year’s talk track down.

What if you could go to HR Tech and not only engage with prospects and show off your brand, but also get some strategic insight that would help you take your business to the next level all year long?