5 Brands That Nailed #MayThe4thBeWithYou
Well, May the 4th came and went faster than making the Kessel Run in 12 parsecs, but some brands still found the time to observe the greatness that is Star Wars. We scruffy nerf herders at The Starr Conspiracy celebrated with a Starr Wars game night (get it?). But never tell us the odds. Read […]
5 Reasons King’s Landing Needs an HR Director
Game of Thrones is back, and we at The Starr Conspiracy could not be more excited (we’re kinda big fans). In celebration of the return of one of our favorite shows, we’ve put together the five reasons King’s Landing needs an HR director. (There are probably spoilers in here somewhere, but we’re too excited to […]
Our 5 Favorite HR People in Film and Television
HR people usually get a bad rap in film and television. At The Starr Conspiracy, we happen to love HR people, but it’s still fun to laugh along with some of our favorite characters.
3 Wellness Industry Trends to Watch in 2016
We’re a quarter into the new year, and wellness is already off to the races. We at The Starr Conspiracy are keeping a close eye on the industry as it continues to twist and turn through 2016. Here are three interesting wellness trends to watch this year.
3 Thoughts: Reward Gateway’s Yomp Acquisition Causes More Wellness Consolidation
Another week, another acquisition. Reward Gateway acquired health startup Yomp last week, marking the second week in a row for interesting moves for HCM companies across the pond and the third week in a row for movement with overall employee engagement companies. HCM 2.0 is real, people.
3 Thoughts: Ceridian and WorkAngel’s Partnership Signals a Smart Move in Employee Engagement
The employee engagement world continued to shake up last week — this time across the pond. London-based WorkAngel and global HCM player Ceridian completed a joint venture agreement to create LifeWorks, a mobile employee engagement platform.
5 Thoughts: Virgin Pulse Acquisition Marks a Major Move in Employee Wellness
Virgin Pulse made a major move last week when it acquired two of its competitors, ShapeUp and Global Corporate Challenge. Starr Conspiracy Practice Leader Lance Haun has five thoughts on the acquisitions.
Making Fun of a Messy Situation
If you didn’t already know, our Fort Worth office is located at 122 S. Main St., just a block or so south of downtown. The Near Southside has had a lot of changing street and sidewalk construction that has resulted in constant changing traffic detours, clouds of dust, and for The Starr Conspiracy, a never-ending […]
Winners of InfluenceHR Marketing Awards Announced
Brand matters more than ever in B2B marketing. Why? Because too many B2B brands have been guilty of thinking that brand was only for B2C companies. They thought demand generation was more important. The HR technology industry was one of the bigger laggards in B2B. There was an unspoken idea that because we sell serious, […]
Smart HR Technology Vendors All Do One Thing Before HR Tech
If you market HR technology, you’re probably working at a fevered pace to get ready for the HR Technology® Conference & Exposition. You have to get the booth ready, plan your giveaways, review your list of influencer and analyst briefings to schedule, and make sure everyone on the ground in Vegas has this year’s talk […]
Why We Threw Our Hierarchical Org Chart Down the Waterfall
How many layers of management and bureaucracy are there between the decision-maker and the people doing the work at your organization? Maybe a few? Maybe a lot? Ever get sick of getting feedback — on someone else’s feedback — that someone else will have to provide feedback on before something is ever approved or finished? […]
Don’t Miss Your Chance: InfluenceHR Early Bird Discount Ends Aug. 11
InfluenceHR Vegas is going to be an amazing marketing event that could change the way you look at 2016. We have game-changing speakers, with actionable insights from companies transforming marketing every day, including SAP, salesforce.com, Lumesse, IA-HR, and PageUp. But if you haven’t signed up, you need to soon; the Early Bird discount expires Aug. […]
Your New Logo Is Not a New Brand
As a user of the popular music streaming service Spotify, I learned that they had decided to revamp their color palette to a different shade of green. I discovered this by simply logging in to my computer one day and noticing not everything was quite the way that it was. So they decided to update […]
The 5 Mistakes Companies Make with Their Marketing Automation Systems
Over the past decade, I’ve had the benefit of managing (or at the very least, occupying a front-row seat to) more than 100 marketing automation implementations for B2B software companies. Those implementations have included HubSpot, Eloqua, Pardot, Marketo, and everything in between, going all the way back to Vtrenz (before it was acquired by Silverpop). […]
One Day To Transform Your Marketing Strategy
You missed the pre-sale, but get your early-bird now We’re excited to announce the launch of the next InfluenceHR (IHR) human resource technology marketing symposium this October 18 in Las Vegas. InfluenceHR will get you primed for the year and for the HR Technology Conference® and Exposition, which starts later the same day. We’re even […]
5 Tips for Brands at Conferences [ INFOGRAPHIC ]
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The ADP and Zenefits Kerfuffle, Part 2: 5 Lessons for HR Technology Customers and Vendors
Earlier this week, I tried to make sense of just what the hell happened with the ADP and Zenefits kerfuffle. On the surface, the primary issue is about security and employee data privacy. This is a big issue, but when you step back, there are a number of lessons for HR technology customers and vendors […]
The ADP and Zenefits Kerfuffle, Part 1: What The Hell Happened Here?
The business tech media and HR technology blogosphere erupted this week over the news about the kerfuffle between ADP, a market-leading HCM tech and service provider and Zenefits, the fast-growing Silicon Valley startup that provides free HR software in exchange for brokering corporate benefits to businesses with less than 1,000 employees.
Thinking Out Loud About the SAP and IBM/Kenexa Partnership
I’m fresh off of the June 5 joint-briefing from SAP/SuccessFactors’ Mike Ettling and IBM Smarter Workforce/Kenexa GM Debbie Landers. Almost one month ago to the day the two vendors announced cloud-to-cloud integrations of their HCM offerings with the stated goal in the title of their PR to “transform talent management.” The actual release read to […]
Ceridian Demonstrates What’s Behind Its Brand Performance [ Market Bulletin ]
Last week, I spent a day and a half with Ceridian at its annual “Analyst Day” event in San Francisco. Ceridian understands the value of analyst relationships where most other vendors relegate it to an analyst relations process. Managing analyst relations and having analyst relationships are two different things. Ceridian gets this.
