3 Reasons You Should Create an AdvocateHub
Being a B2B CMO can often feel a lot like this:
The Truth About Branding
In a world where facts are fake and truth is desperately needed, we need to shine some light on what a brand truly is. Let’s get the basic vocabulary out of the way so we’re all on the same page.
Looking for a Sales Job That’s Magical, Mystical, and Mysterious?
Finding a sales job that you want to stick with — forever — is like catching a glimpse of the mythical unicorn sipping from a sparkling waterfall at the rainbow’s end. Except one of those things can actually happen without the use of mind-altering substances. The sales gig, just to be clear.
Fake News: A Synopsis and Battle Plan for Brands
“Nothing can be believed which is seen in a newspaper. Truth itself becomes suspicious by being put in that polluted vehicle.” The 2016 presidential election sparked quite an uproar about the prevalence of fake news articles. However, this quote is not from 2016; it was written by Thomas Jefferson in 1807. Fake news is not […]
A Look Through Our Periscope: HR Tech 2017 Predictions
2016 was a big year for HR tech. At TSC, we’ll remember it as: The year the nature of solutions changed to focus on the experience of being an employee — and irreversibly away from simple process automation The first year cloud HCM systems beat on-premise deployment A year of huge investments in HR tech;in […]
Get Your Holiday Spirit On … and On … and …
’Tis the season at The Starr Conspiracy, and while we’re getting our holiday spirit on, we wanted to share some of that yuletide joy with you.
Assessing 5 Contentious Westworld Archetypes
If your water cooler is anything like ours (i.e., sometimes it’s a keg), Mondays are spent gathered around it discussing your personal Westworld theories. With the season one finale quickly approaching, we at The Starr Conspiracy are preparing our human minds for what lingering mysteries the finale will solve. (Namely, do these violent delights really […]
How to Identify the Correct Social Media KPIs for Brand Awareness
For many marketers, social media is the great white buffalo of a marketing plan. With its many moving parts, many shy away from it or use it ineffectively because they’re unsure of how to match social media key performance indicators, or KPIs, with their brand objectives. But even if KPIs are being measured, measuring the […]
Measuring Facebook ROI in the B2B Space
Most marketing managers won’t even consider adding social media to their marketing mix unless ROI can be proven in black and white. Many are under the impression that social media simply doesn’t work in the B2B space, and that social is only good for customer service and personal use.
Facebook Has a New Algorithm, Do You Have a New Strategy?
Back in August, Facebook announced to the world that it would be updating its algorithm yet again. This is nothing new for Facebook, as it has already changed its algorithm seven other times this year alone. But rewind back to June of this year, when perhaps the biggest blow to marketers’ social media strategy was dealt.
3 Reasons We Love Thomas Middleditch
NPR Podcast Advertising
We all need a creative outlet from time to time. For those of us who work at an agency crunching numbers most of the day, the chance to take on a project that requires innovative thinking and strategy is most welcome.
Don’t Miss Out on Podcast Advertising
Despite the maturity of podcast advertising, most firms remain on the fence about the reach and legitimacy of it as an advertising channel. Podcasting continues to grow in audience and programming. In fact, 21 percent of people 12 or older have listened to a podcast in the past month.
Five (Key)words to Describe Paid Search
It’s no secret that The Starr Conspiracy is a leader in HCM intelligence. Redefining boundaries and a sense of audacity are required to set yourself apart from the crowd, which TSC has done, time and again.
TSC Has Expanded Its Media Team
Back in April of this year, The Starr Conspiracy and Ocho welcomed four new members to the Media Team. As one of these new members, I am pleased to make the blogging debut for our group and initiate a series of posts discussing what each of us will contribute to TSC. As a team, we […]
The Employee Engagement Category: Risks and Opportunities
Over the past decade, employee engagement has hovered right around 30 percent. So, it’s not surprising that there’s widespread cynicism about the ability of SaaS technology to improve engagement — it hasn’t so far, so why should it now? That said, over the last few years we’ve seen many innovative companies making great strides to […]
The InfluenceHR Summer Special Won’t Be Around Forever
InfluenceHR is just around the corner. If you haven’t seen the new website, check it out. We’re pretty proud of it.
My Week at #SHRM16: Build Your Brand and They Will Come
Many people in the HCM industry anticipate the annual shindig and love fest that is Society for Human Resource Management (SHRM) annual conference and exposition. This year it was hosted in Washington, D.C. From what I saw, it was very well attended, and as usual, the SHRM team did an amazing job directing the movement […]
Only One Week Left for the InfluenceHR Early Bird Discount
InfluenceHR is just around the corner, and this year, the early bird gets the worm. In fact, this year the early bird gets more than 50 percent off the standard ticket price.
Save the Date: InfluenceHR Is Back This Fall!
We’re not sure if giddy is the right word, but we’re really excited to announce that InfluenceHR will be in Chicago Oct. 3–4, starting the day before the HR Technology® Conference & Exposition.
