The $4 billion press conference

Along with the excitement brought about by the knockout stage of the Copa America tournament, this year’s event also comes with a riddle. What do you get when you take a soccer superstar, a couple of Coke bottles, and add some media spin? An estimated $4 billion drop in Coca-Cola’s market value. At least, that’s […]

SurveyMonkey becomes Momentive

Big news in the experience management category as SurveyMonkey becomes Momentive. Utilizing their own technologies, the brand surveyed over 22,000 people in seven countries before eventually making the move. While we’re slightly offended they didn’t ask for our opinion, we still recommend reading their recent blog post for a bit more insight into their methodology and findings.  At the […]

Vlog: Reverence in the Workplace

We recently sat down with Cristina DiGiacomo, Industrial Philosopher and founder of MorAlchemy, to discuss the importance of having reverence in the workplace, how reading Plato can improve your workday, and about 100 other spectacularly nerdy topics.

InfluenceHR 2019: Leaving Las Vegas

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“A little bit of this town goes a very long way.” That Hunter S. Thompson guy had a way with words. We won’t lie — Las Vegas has been good to us. More specifically, the HR Tech® Conference has been great to us. We’ve been able to grow the InfluenceHR  event each year. We’ve had the […]

Workplace Roundup: Thank You, Gusto! Crisis Averted.

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The Starr Conspiracy is well known for our expertise in workplace technology. We love nerding out on this stuff — it’s kind of our thing. In an effort to share the nerdy intellectual wealth, we are launching a monthly news roundup to help your team keep up with all of the latest business developments and […]

Q2 2019 Investment Recap: The Best Quarter Ever for Work Software

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How are things going so far in investment this year? Q2 looked like it was going to be a blockbuster, and it delivered to the tune of almost $2.1 billion in investment, bringing the total investment for the year to a little under $3.8 billion, which is close to matching last year’s $4.009 billion.

5 Reasons to Attend the Employee Engagement Awards Conference

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Is there really a need for another HR tech conference? It’s a valid question. We have watched $15 billion in VC and PE money flood into HR technology investment since 2014 and companies such as LinkedIn, Ultimate Software, and Qualtrics have commanded premium prices in acquisitions over the past few years. It’s not surprising that event […]

What Are We to Make of Recent Jobvite Moves?

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The Top-line Context Jobvite picked up an investment of $200 million and is using it to acquire three smaller companies: Talemetry (recruitment marketing) RolePoint (employee referrals and in-company moves) Canvas (a text-based conversational screening bot) Post-acquisition, the combined company will have north of 2,000 customers. No valuation was disclosed in this deal. As noted by […]

The Very Best Digital Marketing Resources for HCM Technology

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In 2017,  we bet the farm on digital and developed tons of great content specifically for the digital marketing and HCM tech industry innovator. You all responded with thousands of downloads, hundreds of shared social messages, and hours worth of geeked-out conversations centered around HCM technology and enterprise software.

One Metric Is Ruining Your Trade Show Strategy

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It’s Time to Rethink Your Trade Show Strategy We’re in the wake of the summer trade show season, and that can only mean one thing for HCM enthusiasts: InfluenceHR and the HR Technology® Conference & Exposition are just around the corner. Are you prepared?

Submit Your Awards Applications for InfluenceHR Today

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Be Recognized. Impress Your Friends. This year at InfluenceHR, we’re shaking things up. We’ll recognize the campaigns of the mad marketers who’ve achieved the highest level of creative excellence in HCM tech marketing in the areas of brand, advertising, and promotion. Oh, yes, those marketers will have their day in the sun.

PR Can Measure ROI Just Like Marketing

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If your public relations agency is reluctant to set measurable objectives and demonstrate ROI, they probably don’t know what’s important to your business from a marketing and sales perspective. PR is often prone to feeling like an outsider because they don’t think like an insider. PR can and should be measured in alignment with marketing […]