2015 HCM Vendor Brandscape Report™
We released the 2015 HCM Vendor Brandscape ReportTM last week to great anticipation after a huge team effort. Here at The Starr Conspiracy Intelligence Unit (TSCIU), we know we offer a new perspective on the market. But, this being the first in a series of brandscapes, I was curious about how it would be received. […]
Introducing the Brandscape: A Different Way of Looking at HR Technology Companies
Hottest HR Technology Solutions in 2015
We know what HR technology solutions business leaders need most in the coming year. How do we know? Together with Human Resource Executive®, The Starr Conspiracy Intelligence Unit surveyed 210 business leaders to discover what matters most to them as they consider buying HR technology solutions. A few of the high-level findings are captured here […]
Contract Staffing’s Long-successful VMS Model Leads Us to a New Recruitment Marketplace
Employers Looking to Better Manage Agency Spend Have a Success Template in Contract Staffing Business is full of things that are out of our control. So, when there’s an opportunity to truly manage a variable, it’s a powerful thing. Especially when that variable is a cost.
A Peek Into the Future of Talent Acquisition
The Recruiting Marketplace Is Open for Business Some HR technology trends start with user demand or a technical disruption and flourish from there. Others come on the scene, get some traction, and then need time for the HR users to figure out where something fits, or for some vendors to get it right.
TSCIU Brings a Unique Point of View to the HCM Market
At TSCIU, we see our role as being a leader in determining what’s coming in the HCM tech market. Too often, analysts lag behind, reporting on where the industry is, not where it’s going, and not putting any skin in the game on where it should go. As a result, in HCM and enterprise software, […]
HR Tech Trend Brief: Recruitment Marketing Becomes a Category
Existing Vendors, New Investments, and New Market Entries Solidify Recruitment Marketing in the HR Tech Stack At this year’s 2014 HR Technology® Conference & Exposition, and in the weeks leading up to it, we received briefings from a large number of vendors involved in enterprise-level recruiting or talent acquisition, along with the cadre of […]
HR Tech Trend Brief: HR Technology’s Push to SMB — a Trend with Big Implications
Will HR Tech in the SMB Market Help HR Get Down to The Business Of Getting Work Done? Every year, I receive between 100 and 200 briefings from HR technology vendors. The most concentrated dose takes place at the annual HR Technology® Conference & Exposition. The event brings me face to face with hundreds of […]
#InfluenceHR Insight: What Successful B2B Marketers Are Leading With
Brent Adamson, managing director of executive advisory services at CEB and co-author of The Challenger Sale, has spent more than 30 years working with tens of thousands of B2B sales and marketing professionals all over the world to redefine what good looks like when it comes to commercial excellence. So when he says we have […]
Who Are the Leaders in Learning?
When you think of tissues — you think Kleenex. When you think of coffee shops — you think Starbucks. When you think of payroll — you think ADP. But how does mindshare come into play in the growing learning market? In our recent report, “Learning Technology: The Brand Report, 2014,” we dive into which learning […]
Meet The (New) Starr Conspiracy
ALLOW US TO REINTRODUCE OURSELVES. Whether you were introduced to The Starr Conspiracy 10 years or 10 days ago, it’s likely things have changed around here. We’re changing B2B marketing forever — that means challenging the status quo and constantly pushing the envelope.
Learning Technology: See Inside the 2014 Brand Report
Introducing the Lightpaper and the Learning Technology Brand Report
White papers are dead. Long live the Lightpaper! Here at The Starr Conspiracy, we’re changing B2B marketing forever. One of the ways we do that best is by challenging the status quo and making changes where traditional marketing activities aren’t cutting it for enterprise software and services companies.
Join Us In #InfluenceHR MORE
We’re proud to launch an exciting, exclusive community for InfluenceHR attendees and HCM technology vendor executives who are involved in taking their product or company to market and interested in joining in the industry conversation.
Friday Roundup: Inc. 5000 and Casual Learning
Well, this is awkward. And we don’t do this often. We had a big week at The Starr Conspiracy — so this week’s Friday Roundup is dedicated to sharing some relevant industry news, an update on the agency, some killer blog posts we shared this week, and an invitation to an event that will transform […]
Have You Seen the Agenda for #InfluenceHR? Don’t Miss Out On This Content
You’ve probably heard that InfluenceHR isn’t your typical HR or marketing conference. Instead, this is a symposium like no other — where HCM marketers just like you share behind the scenes of how they reach and engage the HR buyer. Don’t want to take our word for it? Check out some of the highlights from the […]
Friday Roundup: Big Data and Customer Advocacy
It’s been a big week here at The Starr Conspiracy. Aside from launching The Starr Conspiracy Tech Unit website and a partnership with Influitive (see below), we had myriad new initiatives internally that are changing the way we work.
5 Reasons to Launch Your Customer Advocacy Program in 2014
It’s no secret that the way your buyers find and purchase from your business has changed in a fundamental way. Today, the technology buyer wants to learn about your software from a source they trust. You can see this in the rise of crowd-sourced review sites, social media, and the consistent effectiveness of word of […]
The Starr Conspiracy Tech Unit (#TSCTU) Announces Partnership With Influitive
When we said we’re changing B2B marketing forever, we meant it. The Starr Conspiracy has big things in store this year — including the announcement and launch of The Starr Conspiracy Tech Unit and now — a partnership with advocate marketing experts Influitive. Together, we’re bringing thoughtful, strategic customer advocacy to enterprise software. And it’s about time. Customer […]
4 Must-Read Advocate Marketing Resources
Customer advocacy is all the rage. Through digital, gamified hubs, brands are leveraging advocate marketing technology to give happy customers and brand fans a place to harness their energy into measurable brand interactions like referring new customers, social media shares, and contributing to testimonials and case studies.
