Sell the Problem: How This Messaging and Sales Strategy Worked for Trump
For the better part of a year, we, like many of our colleagues, thought Donald J. Trump had a poor game plan to win the presidency. The optics seemed to suggest he could not overcome what appeared to be all of his opponents’ better orchestrated political organizations and more effective ground games. (And no, we’re […]
How to Identify the Correct Social Media KPIs for Brand Awareness
For many marketers, social media is the great white buffalo of a marketing plan. With its many moving parts, many shy away from it or use it ineffectively because they’re unsure of how to match social media key performance indicators, or KPIs, with their brand objectives. But even if KPIs are being measured, measuring the […]
And the InfluenceHR Award Goes to …
One of the benefits of conducting so much market research is that we’re exposed to a lot of brands in the HCM software and solutions space. The Starr Conspiracy knows what brands are gaining traction in aided and unaided recall questions and functional association questions. We routinely see the data across all categories of HR […]
Zenefits Update: Is Z2 the Silver Bullet or the Last Nail in the Coffin?
The first employee to take the stage for Zenefits was sending a message to the almost-1,000 people in the audience at the company’s first user conference at San Francisco’s Palace Hotel. Bud Bowlin, a Zenefits senior benefits advisor and “older millennial” (he’s easily north of 50), sent the message that there’s clear benefits experience at […]
Measuring Facebook ROI in the B2B Space
Most marketing managers won’t even consider adding social media to their marketing mix unless ROI can be proven in black and white. Many are under the impression that social media simply doesn’t work in the B2B space, and that social is only good for customer service and personal use.
Facebook Has a New Algorithm, Do You Have a New Strategy?
Back in August, Facebook announced to the world that it would be updating its algorithm yet again. This is nothing new for Facebook, as it has already changed its algorithm seven other times this year alone. But rewind back to June of this year, when perhaps the biggest blow to marketers’ social media strategy was dealt.
3 Reasons We Love Thomas Middleditch
NPR Podcast Advertising
We all need a creative outlet from time to time. For those of us who work at an agency crunching numbers most of the day, the chance to take on a project that requires innovative thinking and strategy is most welcome.
Don’t Miss Out on Podcast Advertising
Despite the maturity of podcast advertising, most firms remain on the fence about the reach and legitimacy of it as an advertising channel. Podcasting continues to grow in audience and programming. In fact, 21 percent of people 12 or older have listened to a podcast in the past month.
Five (Key)words to Describe Paid Search
It’s no secret that The Starr Conspiracy is a leader in HCM intelligence. Redefining boundaries and a sense of audacity are required to set yourself apart from the crowd, which TSC has done, time and again.
Randstad’s Monster Acquisition: Three Hard Truths and One Quick Hat Tip
The hot 2016 market for acquisitions continued this week with the announcement of Randstad’s acquisition of Monster. While not “Microsoft-LinkedIn big,” the acquisition was still noteworthy because of what it says about the direction of HR technology and the talent acquisition category.
TSC Has Expanded Its Media Team
Back in April of this year, The Starr Conspiracy and Ocho welcomed four new members to the Media Team. As one of these new members, I am pleased to make the blogging debut for our group and initiate a series of posts discussing what each of us will contribute to TSC. As a team, we […]
The Employee Engagement Category: Risks and Opportunities
Over the past decade, employee engagement has hovered right around 30 percent. So, it’s not surprising that there’s widespread cynicism about the ability of SaaS technology to improve engagement — it hasn’t so far, so why should it now? That said, over the last few years we’ve seen many innovative companies making great strides to […]
The InfluenceHR Summer Special Won’t Be Around Forever
InfluenceHR is just around the corner. If you haven’t seen the new website, check it out. We’re pretty proud of it.
Five Things Wellness Programs Can Learn From Pokémon GO
Fitness blogs and wellness professionals are talking about the possibility that Niantic unknowingly built a great health and wellness app. Unknowingly? Not likely.
My Week at #SHRM16: Build Your Brand and They Will Come
Many people in the HCM industry anticipate the annual shindig and love fest that is Society for Human Resource Management (SHRM) annual conference and exposition. This year it was hosted in Washington, D.C. From what I saw, it was very well attended, and as usual, the SHRM team did an amazing job directing the movement […]
Only One Week Left for the InfluenceHR Early Bird Discount
InfluenceHR is just around the corner, and this year, the early bird gets the worm. In fact, this year the early bird gets more than 50 percent off the standard ticket price.
3 Things You Need to Know About Microsoft’s Acquisition of LinkedIn
Microsoft announcing its $26.2 billion acquisition of LinkedIn on Monday made for great headlines. Unfortunately, those headlines were mostly focused on the wrong things.
Employee Engagement and Market Share: The $74 Billion Question
After a couple of weeks in the wild, The Starr Conspiracy’s Employee Engagement Brandscape Report™ has prompted lots of questions. Probably the most frequently asked is this one: “Seventy-four billion dollars? Really? That number seems way too big and impossibly huge.”
Announcing the 2016 TSCIU Employee Engagement Vendor Brandscape Report
We’ve been as busy as can be over the past few months, working away on the latest in our series of brandscape reports: The 2016 Employee Engagement Vendor Brandscape Report™. In this report, we take a unique look at the employee engagement landscape — the vendors leading the charge, the solutions that comprise the core […]
