Save the Date: InfluenceHR Is Back This Fall!
We’re not sure if giddy is the right word, but we’re really excited to announce that InfluenceHR will be in Chicago Oct. 3–4, starting the day before the HR Technology® Conference & Exposition.
5 Brands That Nailed #MayThe4thBeWithYou
Well, May the 4th came and went faster than making the Kessel Run in 12 parsecs, but some brands still found the time to observe the greatness that is Star Wars. We scruffy nerf herders at The Starr Conspiracy celebrated with a Starr Wars game night (get it?). But never tell us the odds. Read […]
5 Reasons King’s Landing Needs an HR Director
Game of Thrones is back, and we at The Starr Conspiracy could not be more excited (we’re kinda big fans). In celebration of the return of one of our favorite shows, we’ve put together the five reasons King’s Landing needs an HR director. (There are probably spoilers in here somewhere, but we’re too excited to […]
5 Reasons Why Co-locating in the Bay Area Matters
These are dark days in Silicon Valley. A chill wind blows through the incubators of Palo Alto and in the canyons of SOMA in San Francisco. Just last Thursday, The Wall Street Journal told us that the sky is falling with startup investors hitting the brakes. This on the heels of the previous week’s CBInsights […]
Why We’re Not Scared of Analysts
Agents at The Starr Conspiracy provide strategic insights, conduct primary research, and write a lot of sales and marketing content for HR technology and enterprise software companies — work that drives leads, increases brand awareness, and increases market share. So why do we send some of our clients to work with analysts, who do similar […]
Our 5 Favorite HR People in Film and Television
HR people usually get a bad rap in film and television. At The Starr Conspiracy, we happen to love HR people, but it’s still fun to laugh along with some of our favorite characters.
3 Wellness Industry Trends to Watch in 2016
We’re a quarter into the new year, and wellness is already off to the races. We at The Starr Conspiracy are keeping a close eye on the industry as it continues to twist and turn through 2016. Here are three interesting wellness trends to watch this year.
3 Thoughts: Reward Gateway’s Yomp Acquisition Causes More Wellness Consolidation
Another week, another acquisition. Reward Gateway acquired health startup Yomp last week, marking the second week in a row for interesting moves for HCM companies across the pond and the third week in a row for movement with overall employee engagement companies. HCM 2.0 is real, people.
3 Thoughts: Ceridian and WorkAngel’s Partnership Signals a Smart Move in Employee Engagement
The employee engagement world continued to shake up last week — this time across the pond. London-based WorkAngel and global HCM player Ceridian completed a joint venture agreement to create LifeWorks, a mobile employee engagement platform.
5 Thoughts: Virgin Pulse Acquisition Marks a Major Move in Employee Wellness
Virgin Pulse made a major move last week when it acquired two of its competitors, ShapeUp and Global Corporate Challenge. Starr Conspiracy Practice Leader Lance Haun has five thoughts on the acquisitions.
When You’re Right, You’re Right
When Zenefits secured $500 million in funding last year, vendors lined up to drink from the champagne fountain. Most were charmed (with palms extended). But not The Starr Conspiracy. See this article from our own Steve Smith posted in May 2015 eerily predicting the events of Q1 2016: “5 Reasons Zenefits Will Be the Biggest […]
3 Reasons Why Aon Hewitt’s Acquisition of Modern Survey Is a Big Deal
Chalk one up for the good guys.
Making Fun of a Messy Situation
If you didn’t already know, our Fort Worth office is located at 122 S. Main St., just a block or so south of downtown. The Near Southside has had a lot of changing street and sidewalk construction that has resulted in constant changing traffic detours, clouds of dust, and for The Starr Conspiracy, a never-ending […]
7 HR Tech Trends to Watch for in 2016
Even though investment slowed down toward the end of the year, 2015 was a banner year for HR technology — the best since 2001 for U.S. startups and a year that included a billion-dollar quarter. Depending on whose numbers you look at, investment in HR and HCM startups was north of $2 billion for the […]
TSC’s Record-high Client Satisfaction Score and Why We’re So Proud
It’s that time of year — when folks start looking back at what they’ve accomplished and start looking forward to what’s possible in 2016. At The Starr Conspiracy, we don’t wait until the end of the year to evaluate progress or make course corrections. We implemented a system for gathering client feedback every month — […]
Winners of InfluenceHR Marketing Awards Announced
Brand matters more than ever in B2B marketing. Why? Because too many B2B brands have been guilty of thinking that brand was only for B2C companies. They thought demand generation was more important. The HR technology industry was one of the bigger laggards in B2B. There was an unspoken idea that because we sell serious, […]
Living Our Authentic Self: The New Starr Conspiracy Website
If you haven’t seen it yet, you will soon: the new online face of The Starr Conspiracy. It’s clean, open, and easy to navigate (honest!). With a white canvas, clean typography, hand-drawn illustrations, and black-and-white photography, our website now tells our story with heart and transparency in a way we’ve never done before.
Smart HR Technology Vendors All Do One Thing Before HR Tech
If you market HR technology, you’re probably working at a fevered pace to get ready for the HR Technology® Conference & Exposition. You have to get the booth ready, plan your giveaways, review your list of influencer and analyst briefings to schedule, and make sure everyone on the ground in Vegas has this year’s talk […]
Your Biggest Trade Show Is Around the Corner — Are You Ready?
Oh, shit. Your biggest trade show is just around the corner, and you promised yourself you’d be more prepared this year. And like most small and medium-size businesses, you invest up to 25 percent of your marketing budget in trade shows. That’s a sizable chunk of change, and how you manage the expectations of that […]
Why We Threw Our Hierarchical Org Chart Down the Waterfall
How many layers of management and bureaucracy are there between the decision-maker and the people doing the work at your organization? Maybe a few? Maybe a lot? Ever get sick of getting feedback — on someone else’s feedback — that someone else will have to provide feedback on before something is ever approved or finished? […]
