Quick Videos for HCM Marketers Who Missed Out We’re a week removed from this year’s InfluenceHR, and two things are clear:
It’s Time to Rethink Your Trade Show Strategy We’re in the wake of the summer trade show season, and that can only mean one thing for HCM enthusiasts: InfluenceHR and the HR Technology® Conference & Exposition are just around the corner. Are you prepared?
Be Recognized. Impress Your Friends. This year at InfluenceHR, we’re shaking things up. We’ll recognize the campaigns of the mad marketers who’ve achieved the highest level of creative excellence in HCM tech marketing in the areas of brand, advertising, and promotion. Oh, yes, those marketers will have their day in the sun.
This Is the Way the HCM Marketing Revolution Begins It’s here. Finally. Gaze upon the InfluenceHR 2017 agenda in all its majesty.
I wanted to take a moment to let you know what we’ve accomplished in digital over the last year, and why you might care. In short, we have built the only Digital Group in the world exclusively for human capital management (HCM) technology vendors.
Holy Smokes! $400 Off InfluenceHR Registration? Surely You Can’t Be Serious?
If your public relations agency is reluctant to set measurable objectives and demonstrate ROI, they probably don’t know what’s important to your business from a marketing and sales perspective. PR is often prone to feeling like an outsider because they don’t think like an insider. PR can and should be measured in alignment with marketing […]
Being a B2B CMO can often feel a lot like this:
In a world where facts are fake and truth is desperately needed, we need to shine some light on what a brand truly is. Let’s get the basic vocabulary out of the way so we’re all on the same page.
Today, we’re excited to share the 2017 Talent Acquisition Brandscape Report™ with you. If you want to go straight to the report, here’s where you can find it.
Finding a sales job that you want to stick with — forever — is like catching a glimpse of the mythical unicorn sipping from a sparkling waterfall at the rainbow’s end. Except one of those things can actually happen without the use of mind-altering substances. The sales gig, just to be clear.
It’s big. The end.
If you went to a tech-forward HR conference this year, you probably heard words like artificial intelligence, programmatic, predictive, algorithmic, and robots. If you made a drinking game out of it, there would’ve been a ton of hospital admissions for alcohol poisoning just on the first day of these events.
In 2015 and 2016, over $4 billion in venture capital money was pumped into the HR technology category. We estimate that about a quarter of that money has made its way into talent acquisition technologies and services.
“Nothing can be believed which is seen in a newspaper. Truth itself becomes suspicious by being put in that polluted vehicle.” The 2016 presidential election sparked quite an uproar about the prevalence of fake news articles. However, this quote is not from 2016; it was written by Thomas Jefferson in 1807. Fake news is not […]
2016 was a big year for HR tech. At TSC, we’ll remember it as: The year the nature of solutions changed to focus on the experience of being an employee — and irreversibly away from simple process automation The first year cloud HCM systems beat on-premise deployment A year of huge investments in HR tech;in […]
’Tis the season at The Starr Conspiracy, and while we’re getting our holiday spirit on, we wanted to share some of that yuletide joy with you.
If your water cooler is anything like ours (i.e., sometimes it’s a keg), Mondays are spent gathered around it discussing your personal Westworld theories. With the season one finale quickly approaching, we at The Starr Conspiracy are preparing our human minds for what lingering mysteries the finale will solve. (Namely, do these violent delights really […]